Web marketing for busy attorneys.
Even more than referrals, the Internet should be the number one source of new clients for law firms. However, the time and complexity of managing a web site, blog, email newsletters, online ads and social media can quickly overwhelm even the most dedicated legal marketer.
LawCMO from Brand Personal offers law firms a way to achieve better web marketing results in less time and at a lower cost than traditional solutions.
For one flat monthly fee, our integrated marketing solution powers all aspects of your digital marketing activities.
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Your website and SEO.
Your firm’s digital brand presence starts with your website. As opposed to the more dynamic aspects of the web like blogs or social media, your website is a permanent foundation for all digital marketing activities. It is the place where prospective clients will come to learn more about your practice and make a decision to either contact you or move on to the next firm’s website.
When designed correctly and supported properly, your website can also improve your firm’s visibility in search engine results.
Our approach: We apply the latest search engine optimization (SEO) techniques to ensure that your website is findable by your best prospective clients.
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Local online presence.
Establishing a strong local presence is more important than ever as local search results play a more prominent role in the search engine algorithms and search results page. In some cases, Google now presents local results before displaying organic search results.
Yahoo! Local and Yelp are also becoming increasingly important for professional services firms’ web visibility.
Our approach: We establish, optimize and maintain your firm’s profiles in the local directories to ensure that you get your fair share of local search results.
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Online Advertising.
Online advertising is particularly helpful for driving prospective clients to the website of a professional services firm. These prospects are more valuable than most because online ads help you connect with prospective clients at the exact time they are looking for a solution to their problem.
Google, Bing and Yahoo! all provide platforms for online ads. Facebook and LinkedIn are also options. All of the platforms offer a pay-per-click (PPC) option that enables you to only pay for an ad if someone clicks through to your website.
Our approach: We design, implement and manage your online advertising through our Agency relationship with Google and others. We watch the results closely, recommend improvements and test new ideas to optimize your ROI.
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Analytics.
Analytics will tell you who is coming to your website, where they came from and what they visited. These tools will also provide insight into potential trouble spots for your site including broken links and slow-loading pages.
At a minimum, every site should have Google Analytics and Google Webmaster Tools. These two tools provide 90% of what you need to analyze your website and traffic.
Our approach: We set up the analytics accounts if you don’t have them and then meet with you on a regular basis to go over the results and to priortize any changes.
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